Runtime: 1hr 15m

How do genre and classification relate to the box office and what elements should you consider when writing your screenplay?

Following the talk from Stephen Follows about the success rate of different movie genres, this panel looks at the impact that genre and classification can have on your film's audience. From swearing to nudity and from violence to drug misuse, what can affect the rating that your film receives and how will this make a difference to your film's popularity?



Stephen Follows, Creative Director Catsnake & Data Researcher

Stephen is an established data researcher in the film industry whose work has been featured in The New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, The Mirror, The Evening Standard, Newsweek, The New Statesman, The A.V. Club, Screen International and Indiewire.

He acted as an industry consultant and guest on the BBC Radio 4 series The Business of Film, which topped the iTunes podcast chart and has consulted for a wide variety of clients, including the American Film Market and the Smithsonian in Washington. He has been commissioned to write reports for key film industry bodies and his most recent study, looking at gender inequity in the UK film industry, was launched on the BBC Radio 4 Today programme.

In addition, Stephen is a trainer and thought-leader in how storytelling can be used to change hearts and minds. He has created UK-wide campaigns for major charities including Scope and Unicef, his online video work has been seen by over 35 million people and he regularly teaches storytelling to staff at institutions such as the BBC, The National Trust and Amnesty International.


Emily Fussell, BBFC

Emily Fussell works in both the Education and Compliance departments of the BBFC and has been deciding on film ratings and talking about them for more than ten years. Before that, she worked in exhibition, including managing West Yorkshire's own Hebden Bridge Picture House.

Martin Grund, INDIs Producer & Film Festival Programmer

Martin has been a lifelong fan of film, starting from when his parents first took him to the cinema as a small child. Developing a huge passion for genre cinema he ran the Leeds Horror Society at university while amassing a huge collection of video nasties on VHS.
Having worked as a volunteer at Leeds International Film Festival for a couple of years he joined the Leeds Young Film team in 2006 and has since worked his way up to Producer. As a programmer for Leeds International Film Festival he has had the pleasure of interviewing some amazing people including John Carpenter, Kevin Smith and Alan Moore as well as bringing many unseen films to the big screen in the UK. In addition to producing Leeds Young Film Festival and INDIs Film Festival he delivers year-round film education projects, both in and out of school and is currently working with Burberry Foundation on a project to inspire young people through the arts. He believes passionately that film can make a difference to people's lives and can help children make sense of the world around them. In his spare time he watches even more films.